Dr. George Beers is a Horticultural Engineer. He holds a PhD in Management Science with a thesis on project management. He is a specialist in strategic information management in agribusiness. His core competence is connecting different worlds. Dr. Beers works for Wageningen since 1991 in several research and management positions. He was Scientific Director of the co-innovation program Agri Chain Competences (1998-2001), founder and CEO of the Green Knowledge Cooperation on innovation of the Dutch agricultural education system (2004-2010). Between 1999 and 2004 Dr. Beers held the Chair ICT in Agribusiness at Wageningen University. From 2011-2014 he resided in the Kingdom of Saudi Arabia initiating and implementing the Saudi Agricultural Information Centre. Currently he is coordinating large scale EU projects on the field of Future Internet in AgriFood. Since January 2017 he is coordinator of the H2020 Large Scale Pilot on Internet of Farm & Food (IoF2020) and a project on Digital Innovation Hubs for farmers (SmartAgriHubs).